Market Analysis
While conducting a market analysis, apart from sharing factual information, we give a flavor of the market by exploring discussions with industry stakeholders such as potential customers, distributors/retailers and industry associations.
The first and the most critical step in determining whether a market is suitable for your products is analyzing the market. A structured market analysis makes all the difference between a blockbuster and a debacle.
Without a structured analysis, you can end up losing not only money but also a lot of time and market share.
Our market analysis reports generally tend to cover an in-depth analysis of:
Market Size and Growth
Estimate addressable market for your products in India
Market structure
Understand structure of the market including organized v/s unorganized, domestic production v/s imports, sales channels- traditional v/s new
Current Trends
Evaluate current changes in consumer preferences, buying criteria, new technology, and so on
Drivers and Challenges
Identify growth drivers and challenges faced by existing players
Government regulations
Provide information on relevant regulations including import restrictions, licenses required, FDI regulations
Competitor benchmarking
Analysis of setup, products, sales channels and marketing activities of Indian and international competitors well established in India
Import Statistics
Analyze import statistics to understand major exporting countries, variations in imports over years for your product category