One of the leading Italian adventure gear brand wanted to get understanding of the market and identify partner in India

Case Study

About the Client

Euro 30 mn Italian adventure gear brand specialised in backpacks, tents and apparels for high altitude.

Client Need

The client had signed exclusive agreement with a distributor in India who was trying to get its products registered with Indian army for more than 2 years.
The client wanted to understand about the market for adventure gear especially market segments, sales channels, promotional activities being carried out. It also wanted to identify license manufacturer or distribution partner for Indian market.

Our Approach

Prepared market analysis report covering trends in adventure sports segment, popular activities and destinations for adventure sports, size and composition of adventure gear market and how existing brands are promoting and distributing their products in India.
Further, assisted the client in identification of distributor for its products in India. The process involved identification of potential distributors, initials meeting and assistance in rating potential distributors for final selection.
Conducted detailed discussion with the selected distributor to develop a marketing plan.
The distributor has started promoting and distributing the Company’s products as per the marketing plan.
Further, the client’s product for protection from avalanches has been approved for use in the Indian military. As a result, sales is expected to increase manifold over the next few years.