One of the leading Italian machinery manufacturers required market entry strategy and assistance in tapping new customers

Case Study

About the Client

Italian manufacturer of machines and complete plants for insulation materials- glasswool and rockwool.

Client Need

The client participated in exhibitions for building materials in Mumbai and Delhi. It had received inquiries for machines from leading rockwool and glasswool manufacturers in India but there was no response to the followups made by the client.
It wanted to understand about the market for glasswool and rockwool, including insulation practices in India and related regulations, key players and capacities installed by them.

Our Approach

Prepared in-depth market report covering analysis of application of insulation materials in India and related regulations, insulation materials market and top players. During this assignment, we discussed about the industry and growth potential with Indian and international manufacturers of rockwool and glasswool.
Also assisted the client in arranging introductory meetings with potential clients and provided assistance during the meetings.

Prepared a detailed business plan for one of the potential client in India for greenfield investment in setting up a manufacturing plant for rockwool, with complete production line from the Company.