About the client

• The client manufacturers and sells a wide range of confectionery including pure pectin jellies, filled candies, milk toffees, bubble gums amongst other under its own brand name.
• Its main markets include Italy, Spain, Belgium and Germany.

Client Need

• The client was aware about the potential offered by Indian market. Since India is different consumer market than Europe, they wanted to conduct a detailed market analysis and identify local partner for manufacturing its products in India.