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Market Analysis
While conducting a market analysis, apart from sharing factual information, we give a flavor of the market by exploring discussions with industry stakeholders such as potential customers, distributors/retailers and industry associations.
The first and the most critical step in determining whether a market is suitable for your products is analyzing the market. A structured market analysis makes all the difference between a blockbuster and a debacle.
Without a structured analysis, you can end up losing not only money but also a lot of time and market share.
Our market analysis reports generally tend to cover an in-depth analysis of:
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Market Size and Growth
Estimate addressable market for your products in India
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Market structure
Understand structure of the market including organized v/s unorganized, domestic production v/s imports, sales channels- traditional v/s new
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Current Trends
Evaluate current changes in consumer preferences, buying criteria, new technology, and so on
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Drivers and Challenges
Identify growth drivers and challenges faced by existing players
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Government regulations
Provide information on relevant regulations including import restrictions, licenses required, FDI regulations
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Competitor benchmarking
Analysis of setup, products, sales channels and marketing activities of Indian and international competitors well established in India
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Import Statistics
Analyze import statistics to understand major exporting countries, variations in imports over years for your product category