Italian pharmaceutical packaging machinery manufacturer wanted to strengthen its presence in India

Case Study

About the Client

A EUR 45 mn company engaged in manufacture of vision control systems and traceability solutions for pharmaceutical packaging security. It has a presence in more than 45 countries across the world.

Client Need

Unhappy with the current growth in India through a single representative, the client was seeking to grow faster by appointing a partner who could open doors for the client in the relevant markets
Also, the boom in the pharmaceutical industry in India pushed the company to establish a proper presence.

Our Approach involved

Analysing the niche pharmaceutical packaging machinery market to determine the market size along with future growth prospects, challenges and the current domestic and international players in the market.
Evaluating the potential of the user industries – the pharmaceutical sector as well as the food processing sector.
Identifying potential distributors and manufacturing partners for the client
Managing the roadshow for the client during meetings with potential distribution and JV partners
Assisting in negotiations with the shortlisted partners.