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cmspresident2017-11-27 18:12:242017-11-27 18:16:43Italian confectionery brand seeking a partner in IndiaCase Study
About the Client
- A EUR 80 mn company engaged in manufacture of packaging machinery for food including high speed form-fill-seal machines.
- It has installed more than 4000 machines in 40 countries across Europe, South America, South Asia and India.
Client Need
- The client had a single representative based in South India. Being aware of the vast potential for its machines in India, the client was seeking to grow faster by appointing a partner who could develop the market and manufacture part of its machines in India, in order to be price competitive.
Our Approach involved
- Analysing the food packaging machinery market to determine the market size along with future growth prospects, challenges and the current domestic and international players in the market.
- Evaluating the potential of the user industry.
- Identifying and approaching potential joint venture partners for the client
- Managing the roadshow for the client during meetings with potential joint venture partners
- Assisting in negotiations with the shortlisted partner.






