Leading Italian innovation platform seeking to launch an investee company in India
Case Study
About the client
- An innovation hub based in Italy where companies, students and young entrepreneurs meet and bring the future to life.
- It supports both small, innovative companies as well as established enterprises in developing and accelerating their businesses. It works together with companies to enable digital transformation initiatives, from planning to execution. It provides innovative methods and approaches in digital education for students and companies.
- Since then it has invested in more than 95 start ups. It invests in small, innovative enterprises and companies based in Europe, allowing them to develop and accelerate their business.
Client Need
- The Company had an investee company in the advertisement business and was keen on entering the Indian market through a local partner
Our Approach
- Advised & assisted in identifying a joint venture partner in India for the investee company in India.
- Assisted in identification and negotiations with prospective partners.
- Managing the roadshow for the client during meetings with shortlisted JV partners.
- Bennett Coleman & Co. Ltd became their partner for this venture. The venture helps companies map the real perception of the brands among consumers and spread virally the themes and message underlying each brand.
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