One of the largest pet food companies in the world looking to grow its India presence

Case Study

About the Client

The client with a turnover of over € 100 million is the third largest company in the international market for pet food.
It has 2 plants in Italy with more than 1 million quintal production capacity for dry food as well as a wet production capacity of more than 200 million tins per annum.

Client Need

Aware of the huge untapped potential of Indian pet food market, the client already had a distributor in India but was interested to widen its commercial horizons.
Further since local regulations for imported pet food are quite strict it was also looking for a manufacturing partner in India.

Our Approach

- - Evaluation of the existing distributor on parameters of the company structure, distribution network, the sales channels adopted among others to understand its potential to grow the business for the client
  - Benchmarking the client’s products against competitors in the market
  - Identifying potential distributors and manufacturing partners for the client
  - Managing the roadshow for the client during meetings with potential distributors and partners

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