Italian Luxury footwear brand seeking to establish its presence in Indian market

Case Study

About the Client

Established in 1958, Italian high-end shoe designer- high heels for women, exclusively made in Italy using hand finished materials

Client Need

The client wanted to understand about the luxury footwear market and devise suitable entry strategy for Indian market.

Our Approach

Conducted comprehensive market analysis of high-end footwear market in India including profile and preferences of Indian consumer, market size and growth, trends, distribution and retail channels, regulations, competitor benchmarking (including nature of presence, collection, pricing, sales channels)
Based on the finding of market analysis, advised the client on key success factors and suitable entry strategy for Indian market.
Assisted the client in identification of commercial partner for marketing and distributing its footwear collection in India.

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