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cmspresident2017-10-16 12:59:062017-11-14 12:24:43Italian jewel designing & distribution group looking for a distribution partner in IndiaCase Study
About the Client
Founded in 1985 by Sergio Cielo, chairman of the group. The group activity is mainly based on the designing, producing (outsourced) and distributing jewels throughout different brands from fine jewellery to very young and fashionable jewels accessories.
Cielo Venezia brands are distributed in more than 30 countries. The International strategy for the Group was based Shop in shop and mono brands.
Client Need
Cielo Venezia wanted to appoint distribution partner as well as a licensee partner to establish its presence in India.
Our Approach
- Prepared brief India jewellery market analysis report covering import regulations, competitor benchmarking covering therein nature of presence, pricing, stores, promotional and distribution strategies.
- Also arranged introductory meetings with jewellery manufacturers who have retail reach.
- Assisted the client in identification joint venture partner who can manufacture as well as retail its brands in India
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