One of world’s leading companies offering environment friendly building material products wanted to establish its business in India
Case Study
About the Client
Established in 1950s, one of the pioneers in modular kitchens sector in Italy
Client Need
Client had small volume of sales generated from couple of its contacts in Mumbai and Delhi. It was aware about the potential for its products in India and wanted to understand about the market in detail, especially procurement process for modular kitchens and identify partner in India.
Our Approach
- Prepared detailed India market analysis report covering market size (new projects and replacement market), growth, trends, procurement process, import regulations, competitor benchmarking (nature of presence, pricing, stores, promotional and distribution strategies.)
- Also arranged introductory meetings with high end real estate developers and architects.
- Assisted the client in identification joint venture partner who can manufacture as well as market client’s select collection in India.
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